Workshop & article: Marketing yourself using the four Ps

I completed a rather rushed (needs must at the time) workshop aimed towards how students should market themselves to potential employers.  I decided to tie this into a well established concept called the marketing mix.  It’s something I’m hoping to use more with business students as a concept they can easily relate to and hopefully remember.  The Prezi I developed for this is here, if you want to take a look.

Marketing Youself Prezi

Thanks to Leo Woodhead who writes regular pieces in his blog I also got invited to pitch and write an article for the National Careers Service mobile app which explains how the marketing mix can be applied in  a job search context.  The link for this is here or just download the app on the android platform which has lots of other useful articles.


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