I completed a rather rushed (needs must at the time) workshop aimed towards how students should market themselves to potential employers. I decided to tie this into a well established concept called the marketing mix. It’s something I’m hoping to use more with business students as a concept they can easily relate to and hopefully remember. The Prezi I developed for this is here, if you want to take a look.
Thanks to Leo Woodhead who writes regular pieces in his blog I also got invited to pitch and write an article for the National Careers Service mobile app which explains how the marketing mix can be applied in a job search context. The link for this is here or just download the app on the android platform which has lots of other useful articles.